Beka Wealth Advisors

During this project, the founder introduced me to Donald Miller's Building a StoryBrand, which fundamentally shaped my approach—positioning the customer as the hero and the brand as their trusted guide, rather than competing for attention.

I developed their complete brand identity from an existing logo and built a comprehensive Webflow site designed to convey trust through strategic design choices: an unconventional teal-and-brass palette that balanced professionalism with warmth, serif typography for timeless credibility, and natural landscape imagery reinforcing themes of clarity and stability.

Applying the StoryBrand framework, I structured the site around the customer's journey—defining their problem (financial confusion), presenting the firm as a knowledgeable guide, and providing a clear three-step plan to reduce decision-making friction.

The site included a streamlined onboarding process, resource library with downloadable guides and weekly articles, secure client portal, and detailed service pages covering financial planning, investment portfolio management, and retirement advisory.

The result earned praise from senior banking executives who called the work exceptional—validation that the design successfully competed with established financial institutions.