Jayded AF

A premium gin martini brand—already award-winning with placements in Total Wine and local Minnesota retailers—needed a digital presence as sophisticated as their craft cocktails.

I built their full e-commerce experience in Figma and developed it in Cursor, integrating Bottle Nexus for DTC alcohol sales compliance and fulfillment. Using Imagen 4, I generated photorealistic product shots by iterating through 300+ AI images to land on 30 that perfectly captured their vision. This approach unlocked creative possibilities traditional photography couldn't achieve while keeping production efficient.

The result: a dark, image-driven site that matches the elevated craft cocktail experience. AI-assisted copywriting with Claude established the foundation, then the client refined it—proving the best work still needs the human touch.